Privacy Policy

Privacy Policy

In compliance with the obligations deriving from national legislation (Legislative Decree June 30, 2003, n.196, " Code regarding the protection of personal data”, supplemented by Legislative Decree August 10, 2018, n.101, containing "Provisions for adaptation of national legislation to the provisions of EU community regulation 2016/679 "), (" European regulation for the protection of personal data no. 679/2016 ", GDPR) and subsequent amendments, this site respects and protects confidentiality of visitors and users, making every possible and proportionate effort not to infringe the users rights.

The purpose of this document is to provide maximum transparency regarding the information that the site collects and its use.

Data Controller

The Data Controller is e-digitaldentistry srl, based in via San Rocco 377, 24033 Calusco d'Adda (BG), Italy, VAT N. IT04394410163.
For further information, you can contact us at the following addresses: Email: PEC: or by writing by post to e-digitaldentistry srl, via San Rocco 377, 24033 Calusco d'Adda (BG), Italy.

Types of personal data collected

- Contact information provided by users via forms and used for registration - such as name, surname, email, telephone, address, tax code and/or VAT number, mean of payment;
- Data collected while browsing the website - such as IP address, Internet Service Provider, date and time of the visit, data collected through the use of cookies and other data collected automatically to make the site properly accessible, such as geographical position or other; Personal data is freely provided by the user or automatically collected when using the site. The user is under no obligation to provide the data requested by the site, however the lack thereof may limit the proper functioning of the site, or prevent the provision of services or information that the user searches, requests or orders. For further information, the user can contact the Data Controller at

Any use of Cookies - or other tracking tools - by the site or by the owners of third party services used by the site, unless otherwise specified, is intended to provide the service requested by the user, in addition to the additional purposes described in this document and in the Cookie Policy, if available.


Legal basis

Provide the good and/or service requested by the user, manage contracts entered with the user, carry out related administrative, accounting, tax and legal obligations, as well as fulfill user requests.

The treatments put in place for these purposes are necessary for the fulfillment of contractual and legal obligations and do not require specific consent from the interested party.

Detect our platform, products and services user experience, ensure the proper functioning of the web pages and their contents.

The treatments put in place for these purposes are based on the Data Controller legitimate interest.

The user assumes responsibility for the personal data of third parties obtained and published or shared through the site, and guarantees to have the right to communicate or disseminate them, relieving the Data Controller from any liability to third parties.

Purpose of the processing

The personal data of the site users are processed exclusively for the following purposes and with the following methods:

The processing of the data in question, limited to the time necessary to provide the service, as aimed at fulfilling requests from the interested party and/or at concluding and executing contracts entered between the parties, does not require the express consent of the user.

The data collected by the site are recorded in the e-digitaldentistry srl database for the above requirements. In any case, such data will never be disseminated and communicated to third parties, unless otherwise ordered by law. Personal data may in fact be used by the Data Controller for defense in court or in the preparatory stages for its eventual establishment for the defense against abuse in the use of the site or related services by the user. By using the site, the user acknowledges that he is aware that the Data Controller may be obliged to disclose the data by order of the public authorities.

Place of processing

The data collected through the site are processed at the of the Data Controller headquarters, located in via San Rocco 377, 24033 Calusco d’Adda (BG), Italy, and in any other place where the parties involved in the processing are located. The data is recorded on a server located in Milan, Italy.

Data retention time

The data collected will be kept for a period of time not exceeding the achievement of the purposes for which they are processed ("conservation limitation principle", Article 5, GDPR) or, when the processing is based on the user's consent, they may be kept until such consent is revoked. Furthermore, the Data Controller may be obliged to keep personal data for a longer period in compliance with a legal obligation or by order of the authorities.

Transfer of data

Any personal data will be stored in archives located in the EU. Where necessary for the pursuit of the stated purposes, personal data could be transferred to countries outside the EU who grant an adequate level of protection established by the EU Commission decision or based on others appropriate guarantees such as Standard contractual clauses adopted by EU Commission or the data subject. The interested party has the right to obtain a copy of the data eventually transferred outside the EU as well as the list of countries to which data has been transferred sending an e-mail to the following address:

Security measures

The site processes user data in a lawful and correct manner, applying the appropriate security measures to prevent unauthorized data access, disclosure, modification or unauthorized destruction. The processing is carried out using IT and/or telematic tools, with organizational methods and with logic strictly related to the purposes indicated. In some cases, in addition to the Data Controller, other employees involved in the organization and management/maintenance of the site (administrative, commercial, marketing, system administrators) or external subjects (such as third party technical service providers, hosting providers, IT companies, communication agencies) might have access to the data.

User rights

Pursuant to European Regulation 679/2016 (GDPR) and national legislation, the User may, according to the methods and within the limits established by current legislation, by contacting the Data Controller, exercise the following rights: request confirmation of the existence of personal data concerning him (right of access); know its origin; receive intelligible communication; have information about the logic, methods and purposes of the processing; request the updating, rectification, integration, cancellation, transformation into anonymous form, blocking of data processed in violation of the law, including those no longer necessary for the pursuit of the purposes for which they were collected; in cases of consent-based processing, receive the data provided to the Data Controller at the physical support cost, in a structured and readable form by a data processor and in a format commonly used by an electronic device; the right to lodge a complaint with the Supervisory Authority (Privacy Guarantor - as well as, more generally, to exercise all the rights recognized by the current provisions of the law.

Rights are also guaranteed in the case of data processing based on legitimate interests (except for the right to portability, not provided for by the rules), in particular the right to object to the processing, which can be exercised by sending a request to the Data Controller, writing to

Payment systems: Credit cards, PayPal

The personal data collected are used for the provision of services to the user or for the management of related payments.

The payment system used by the site is PayPal; therefore PayPal is the subject who protects the data relating to the chosen payment method. No data relating to the user's credit card or PayPal account is ever in possession, registered or stored by e-digitaldentistry srl.


Cookies are small text files that the sites visited by the user send to his/her terminal (usually the browser), where they are stored before being transmitted again to the same sites on the next visit by the same user. While browsing the site, the user can also receive on his/her terminal cookies sent from different sites or web servers (third-party cookies), on which some elements may reside, such as images, maps or sounds present on the site the user is visiting.

The site uses the following technical cookies:

- Session cookies: essential to be able to distinguish between connected users and useful to prevent a requested functionality from being provided to the wrong user, as well as for security purposes to prevent cyber attacks on the site. These cookies do not contain personal data and last only for the current session, i.e. until the browser is closed. Consent is not required for them.

- Navigation cookies, indispensable, performance, process or security: they contribute to the functioning of the site, for example the ability to navigate between pages or access protected areas. If they are blocked, the site cannot function properly.

- Functional cookies: they are used by the site and are necessary for the operation of the site or product, such as technical cookies for accessing the site or for communication between the parties and the services that compose it.

- Essential technical cookies for statistics and performance analysis: they allow to know how visitors use the site, so as to be able to evaluate and improve its functioning and favor the production of content that best meets the users information needs. For example, they allow to know which pages are the most and least frequented by taking into account the number of visitors, the time spent on the site by the average number of users and how they reach the site. Thus, it is possible to understand how to improve the site. The information collected by these cookies is anonymous and not linked to the user's personal data. To perform these functions on this site, third-party services are used that anonymize the data making them not attributable to individuals. Where there are services that are not completely anonymized, they are listed among the third-party cookies for which it is possible to deny consent, to guarantee the privacy of users. Suitably anonymized analytical cookies belong to this category.

The site uses Google Analytics for internal access and traffic statistics. It is an analysis tool that, through the use of cookies, collects anonymous and exclusively aggregated navigation data, to examine the use of the site by users, compile reports on site activities as well as provide other information, including the number of visitors and pages visited. Google may transfer the collected data to third parties where this is required by law or where such third parties process the aforementioned information on behalf of Google. Google will not associate the visitor's IP address with any other data concerning him/her in its possession.

The user can selectively disable the collection of data by Google Analytics by installing the appropriate component provided by Google on his browser

Site cookies are necessary to keep track of the items placed in the cart during the purchase process. If the options to accept cookies on the browser are disabled, it is not possible to place any items in the cart. By using the site, the user expressly consents to the use of the necessary technical cookies.

Disabling Cookies

Cookies are connected to the used browser and can be disabled directly in it, thus refusing/revoking consent to their use. It should be noted that disabling cookies may prevent the correct use of some site functions.

If the user wants to disable one or more cookies used by this website, it is suggested to express their choices through the consent buttons at the foot of this information, as well as through those of third parties which can be accessed through the following links:

Microsoft Internet Explorer (

Google Chrome (

Mozilla Firefox (

Safari (

To learn more about cookies and how to manage or disable third party or marketing/retargeting cookies, visit

Updates to this Privacy Policy

e-digitaldentistry srl reserves the right to modify or update this Privacy Policy. Any changes to this Privacy Policy will become effective at the time of its publication or as otherwise provided by law.

This Privacy Policy is updated on January 20, 2020.

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